CAMPFIRE GIN WINS AT LONDON SPIRITS COMPETITION 2021
London Spirits Competition
Way back in September 2020 we entered the London Spirits Competition and yesterday, almost seven months later, we received the results of the competition. It’s always a nerve wracking experience when the email pops in announcing the gin awards have been published and we eagerly searched our way through the medal listings to see how our small batch Campfire Gin range faired. We chose to enter the London Spirits Competition 2021 as the gins are judged on three key areas – their quality, value for money and what they look like. It’s a tough competition as craft gins are compared on the same level as large scale gin distilleries. We’re still a nano craft gin distillery, not even a micro distillery!
Quality
The London Spirits Competition celebrates gins that are both enjoyable and easy to drink. The gins should be well balanced where the acidity and alcohol levels all work seamlessly together.
Value for money
A gin should deliver the right quality and taste for a spirit at its price point. It doesn’t need to be the cheapest gin on the shelf to offer best value for money. The London Spirits Competition assesses each gin brand for how much value it offers its customers.
Packaging and design
The London Spirits Competition rewards gin brands that show they understand their customers, the price category they are operating in and that the packaging has the right personality to attract attention. Up to 65% of consumers will try a new gin just because it looks good. If this is matched with a price and quality that offers value for money then customer retention will be high.
Commercially relevant
Winning a medal at the London Spirits Competition gives existing and future trade spirits buyers the reassurance that the gins are ones their customers will want to buy.
What awards did we win for our Campfire craft gin?
If you haven’t already guessed from the image above we’re delighted that Campfire London Dry and Campfire Navy gins both won gold medals and Campfire Cask Aged and Campfire Old Tom gins both won silver medals. Woo hoo!
Campfire Old Tom Gin is relatively new to the Campfire Gin range so we’re especially happy with the medal for this gin. It’s extremely popular in our distillery shop and when we run tasting sessions at the distillery and online gin tasting experiences. Like the London Dry, Navy Strength and Cask Aged gins Campfire Old Tom Gin makes a great tasting G&T but is also very versatile as a cocktail gin, especially in an Old Bold Negroni or an Old Tom Sawyer cocktail.
As barrel aged gins go our Campfire Cask Aged Gin is gaining quite a following too. Our new set of American oak barrels are currently sailing across the Atlantic from King’s County Distillery in New York.